How Bots are Deepening Relationships with Readers

These are the droids you’re looking for! Chatbots are proliferating at lightning speed, and proving a unique way to grow and engage an audience. Our experts will discuss their challenges and successes with one-to-one messaging, including efforts with distributing video, audio, GIFs, polls and localized news. We’ll show how developing bots can be fun, fast and human-led.

This session is designed for:

Any human interested in building a bot; no coding skills are needed for the tools described in this session and we will address newsrooms of all sizes

People interested in developing and testing news products, as we discuss how we approach special events, using bots for UGC and feedback workflows

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